Retina Week
Warsaw, Poland /
September 2011
The campaign took place in Poland's capital, where we set up a number of event domes from the Freedomes Classics range - Freedome 50 and Freedome 75, with an additional Freedome 75 dome tent set in Kielce. The one thing that made the event domes quite different from their standard image was the printed branding which transformed them into (quite realistic looking in our opinion) eyeballs.
Inside our dome tents, any visitor could undergo a free check up of their eyesight, which plays a crucial role when it comes to illnesses that lead eventually to blindness.
The whole event was also hosting an exhibition of photos by Tomasz Sikora, which also did quite a job driving home the message that beautiful eyes are not always the healthiest. Additionally, thanks to a detailed model of the eye everybody could actually know what it means to look somebody deeply in the eye.
Gallery
