Cold LECH Zones
The Baltic Coast, Poland /
July - August 2010
We provided a number of event domes for the Polish beer brand LECH for their series of events in the most popular tourist destinations along the Polish seaside.
The beautiful Polish Baltic coast, the waves lazily crashing on the golden sandy beach, everything bathed in sunlight, and on the shore: two impressive Freedomes F150 spherical tents towering over the tourists. Welcome to the Cold LECH Zone!
Łeba, Darłowo, Ustka, Jastarnia and Władysławowo are well-known towns and gems of Polish seaside tourism. This time, however, they stood out with something more than just fish and chips on a paper tray or the famous waffles with whipped cream. LECH tents offered new quality of sunbathing and, as they said, “the exceptional place and people drew the tourists into the world of refreshment in the middle of the summer.” Volleyball, skimboarding, a one of a kind snow fight at the beach, surfing on the “wave of excitement” or simply just lying in the shade offered by the spherical tent (apart from the shade it also offered beer) definitely adds variety to dull “roasting on the beach.” Traditional cries of beach-marketing whizzes were replaced by summer music trickling from the speakers. Everyone who’s decided to have a holiday at that time couldn’t complain about lack of attractions.
Innovative structures delivered by us for LECH, fully air-conditioned (which is note-worthy), allowed continuing the party even after sunset. In the evenings from Thursday to Saturday “the power of refreshing sound” was provided by dance music stars and the most tenacious regulars didn’t leave the beach even once during the weekend.
The beautiful Polish Baltic, the waves lazily crashing on the golden sandy beach, a fiery red sunrise and on the shore: two impressive Freedomes spherical tents from which both LECH beer and club music are trickling. Ibiza has never been so close.