Eurostar
Londyn, UK /
September 2010
A new addition to the picturesque gardens of the residence of Prince of Wales - the Freedome 75 dome tent showcasing the Eurostar company.
In central London, in the unique gardens of the residence of the Prince of Wales, there was a two-week event taking place – the Garden Party to Make a Difference. Over a hundred displays and exhibitions, as well as many artists and experts on ecology, showed the visitors how to live in harmony with nature.
We provided the Freedome 75 dome tent for Eurostar, a company that runs fast railway transportation between the UK and France. The geodome, situated in front of Marlborough House, held short theatre plays, specially arranged for this particular event.
The main idea behind Eurostar’s presence at the Start UK event was to present them as the leading brand in ecological, short-distance travel to Europe, and building up a larger brand awareness among the event’s visitors.
The Freedome 75 geodesic dome was equipped with partition walls covered with representations of Eurostar routes, an enormous LED display, a stage and audience seats, and a series of computers where visitors could get to know the offer and book tickets.
The F75 sphere tent was equipped with a membrane with a full-colour Eurostar brand print, and thanks to the use of an OPAK membrane, the interior of the spherical structure was dimmed. That allowed for watching presentations in daytime and proper light-play during theatre performances.
Over 8.000 people visited the innovative tent, including the Prince of Wales himself and his wife, and our client considered the event itself a big success in establishing an appropriate image for the Eurostar brand.
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