Carlsberg: One year to EURO
Warsaw, Poland /
June 2011
The event hosted under the name "One year to EURO," during which the countdown to the UEFA EURO 2012 Championship commenced, took place on Saturday the 11th of June 2011 at the Kahl Square next to the Wisla river and was host to a number of sports attractions. The whole area of the square was divided into a number of zones where you could truly feel the atmosphere of the upcoming tournament. One of those zones was the Carlsberg FanCamp.
The night was headlined by the band Afromental and their support - the Asia Ash Band and it had a spectacular finale in the light show - "Light Bridge" - where the nearby bridge was the canvas for a light show "Paint Me!"
"The year 2012 is going to be quite special for us, especially with the UEFA EURO Championships. It is an incredible event, that is why the time remaining will be made more interesting by different projects we are involved in that should engage all the fans and business partners before the huge football celebration. The sponsorship aspect of such a venture is a perfect occasion to show our consumers just how exceptional the Carslberg brand is, but also proving to the fans that we are not an accidental sponsor and we want to make this tournament the best one so far..." - Jacek Pastuszka, the Chairman of Carlsberg Poland.
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